One opportunity. Three steps forward.
See how data becomes your next advertising experiment.
02 / 03
What if you searched differently?
Go beyond “buy socks” to a specific use: running. A focused audience, message and landing page for an experiment.
A hypothesis to testSample data
Use-case search
- Audience
- People who run
- Query
- “running socks”
- Page
- A collection of running styles
Why test this?
A specific use can connect the query, ad copy and page. An experiment will reveal the result — this is an example approach, not a conclusion from the store metrics above.